Technological masterpiece

Historically, the first true technological masterpiece from the company’s stable was undoubtedly the Audi Quattro launched in 1981. But even though the evolution of this very car and its revolutionary all wheel drive system (quattro) lead to a succession of advanced Audis like RS4, there was still a lacunae when it came to super speciality sports cars. Through the years, the company has focused on quality interiors and revolutionary technology but never on individuality. The new R8 is intended to bring back the four ringed legacy. Audi’s Bettina Bernhardt told 4Ps B&M, “The R8 will underline the consumer perception of Audi of sporty, technology and design oriented luxury cars.” The R8’s design has been specifically based on the five times Le Man champion Audi R8 LMP (Le Mans Prototype). It was also featured at the Paris Auto Shows in 2003.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative