Times are changing and radio jockeys are fast turning into brand ambassadors...

As the FM wave sweeps through the country, radio advertising is going through a sea change, both in terms of revenues and format (PwC expects a 28% growth in ad revenues for the medium by 2011). However, with more and more brands aspiring to go on-air, the ad spots are getting cluttered and with many options available, people are switching channels really fast.

Small wonder then that brands are now spending big bucks to get more than just the 10 seconds (or however long!) ad slot. While the advantages for brands are quite obvious, stations get money and also a way to keep their listeners tuned in even during ad breaks. Talking about the Jaggu mission (which won them many innovation awards) Shariq Patel of Radio One says, “There was a lot of money offered, but it was something that we believed in and saw consumer benefit in, so we went ahead.”

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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(S)afely (F)orgotten...

There goes another brand, this one out of the stable of the AV Birla Group-led Madura Garments (MG). SF Jeans, the not so cool baby from this garment major came under the axe and quite simply lost its head. Relying on muscle is one thing, but understanding and purging the chink in the armour is, to put it mildly, vital, and this has been achieved by the company.

MG seems inclined to focus on its power brands–Louis Philippe, Van Heusen, Allen Solly and Peter England– that exhibit tremendous potential to scale up. The company did not find its niche in the casual wear segment until 2003 (when it launched SF Jeans), a tad late considering that competition like Levis, Lee and Wrangler were already well on the scene. Focused on tapping the mid-price segment, like most ambitious stories, this one too fell flat. SF raked in a mere Rs.20 crore as revenues.

The raison d’être behind the move to drop an under-performer seems both logical and in tune with the strategy of the company to reposition itself from a ‘closet’ brand to a ‘lifestyle’ brand. The resources that backed SF Jeans will now be redirected towards strengthening other brands under the Madura umbrella. Extra moolah and a more uniform product profile – looks like Madura Garments has finally managed to drive its denim ‘blues’ away.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

My Blog
IIPM News
IIPM : IIPM Links
IIPM: More about IIPM
IIPM Alliances - IIPM - by RAVI
IIPM PUBLICATION
IIPM: The Indian Institute of Planning and Management-------
THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Pseudo-socialism is creeping back into the policy-making process ...
Management Guru's Speak on IIPM
Primary education as a mission under the banner of ‘Bharti Foundation’
...yeh Hindustan hamaraa...
Hyundai & Maruti, set on a pricey path!
THE GREAT INDIAN DREAM
IIPM is Here

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Virgin frontier!

Searching for the perfect holiday destination is one big bother for people around the globe these days. Even when they are all ready to spend millions, they may not have much to look forward to other than standard attractions like beaches, mountains & desert safaris. Not any more, though. To the rescue of such ‘been there, done that, what’s next’ genre of tourists, comes the enchanting new world of space tourism. What was once a fantasy for human beings (unless you worked for NASA), has turned into a space (read ground) reality today. At a heft y price tag of $20-$25 million, one would think that there would not be many travelers wanting to explore the space. But such is the popularity of this concept that the Russian space program that provides the transport for space travel is fully booked until 2009. Though only five tourists have travelled in space so far, the demand is on the rise. The fifth space traveller, Charles Simonyi, a South African billionaire, flew recently on April 7.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------

Alan Johnston’s four weeks in captivity in Gaza strip failed to show any trace of him

Compare this to the American hypocrisy in claiming itself to be the defender of the free world. In its efforts to emerge as the champion of free press, American criticism of the alleged muzzling of free media in Cuba, Russia and Latin America has been high pitched and consistent. One would remember that when the Wall Street Journal reporter Daniel Pearl was kidnapped and beheaded in Pakistan in early 2002, the US coolly washed its hands off the crime of its (then) staunch ally Pakistan. Pathetically, General Musharraf got so audacious that he boasted to global media that the beheading of Daniel Pearl was the “consequence of his excessive eagerness in knowing things he shouldn’t have known.”

The freedom of press concomitantly flows from the Article 19 of the Universal Declaration of Human Rights. The article notes that “everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media.”. As of today, that freedom is being manipulated, cajoled, pressurized and even crushed by the ruling elite of the world. And that declaration definitely stands emaciated at best.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------