Wednesday, May 30, 2007

Times are changing and radio jockeys are fast turning into brand ambassadors...

As the FM wave sweeps through the country, radio advertising is going through a sea change, both in terms of revenues and format (PwC expects a 28% growth in ad revenues for the medium by 2011). However, with more and more brands aspiring to go on-air, the ad spots are getting cluttered and with many options available, people are switching channels really fast.

Small wonder then that brands are now spending big bucks to get more than just the 10 seconds (or however long!) ad slot. While the advantages for brands are quite obvious, stations get money and also a way to keep their listeners tuned in even during ad breaks. Talking about the Jaggu mission (which won them many innovation awards) Shariq Patel of Radio One says, “There was a lot of money offered, but it was something that we believed in and saw consumer benefit in, so we went ahead.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

Posted by at
Labels: , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)