The 
new car features a mid body mounted V8 4.2L Audi FSi motor belting out 420 bhp of thump and over 400 foot pounds of torque. The design sequencing is decisively understated, taking the car bang on in Porsche territory rather than the ‘delicate & flashy’ Italian terrain. Massive representation & preparatory expenses have been incurred by Audi & its dealers. Speaking of business, analysts are however not that positive. There is a possibility of brand confusion with the R8 as consumers take Audis as family recreational products and not out and out sports cars. Furthermore, VW will have to reposition the R8 with respect to its subsidiary Lamborghini. The new Audi shares at least 30% of its parts with the Lamborghini Gallardo! The positioning of both super cars in one segment has the potential of eating each other’s market share, which can be particularly insalubrious for parent company VW! Moreover, Audi still has to convince the buyer that it is a competent sports car maker...
new car features a mid body mounted V8 4.2L Audi FSi motor belting out 420 bhp of thump and over 400 foot pounds of torque. The design sequencing is decisively understated, taking the car bang on in Porsche territory rather than the ‘delicate & flashy’ Italian terrain. Massive representation & preparatory expenses have been incurred by Audi & its dealers. Speaking of business, analysts are however not that positive. There is a possibility of brand confusion with the R8 as consumers take Audis as family recreational products and not out and out sports cars. Furthermore, VW will have to reposition the R8 with respect to its subsidiary Lamborghini. The new Audi shares at least 30% of its parts with the Lamborghini Gallardo! The positioning of both super cars in one segment has the potential of eating each other’s market share, which can be particularly insalubrious for parent company VW! Moreover, Audi still has to convince the buyer that it is a competent sports car maker...
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