For Yo! China, it’s all about making mer
ry over the platter Cheap goods and Chowmein are the two Cs that another C is famous for. Well, no prize for guessing that to be China! (Of course it is!) And for once, while consumers around the globe stand grateful to the dragon nation for dumping its super cheap goods in their lands (remember the last time you bought a ‘Made in China’ good and rejoiced for having procured something that delivered the same utility at a dirt-cheap price!), Indians for once sing glory to Chinaland and its billion plus population for its ubiquitous Chowmein and various other Chinese delicacies, that seem to have conquered taste buds even in the sub-continent! The popularity of Chinese cuisine, 300 million middle class Indians and the findings of ENAM Securities which claimed that Indian consumers spend 51% of private final consumption expenditure on eating – add all these together and there we have the perfect market condition for a thriving business which caters to your ‘Chinaland’ hunger. And while the whole nation was oblivious to this development, an engineer stood up and took notice. Four years later, the nation notices him! Remembering opportunities that he spotted, reminisces Ashish Kapur, Founder MD, Yo!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
ry over the platter Cheap goods and Chowmein are the two Cs that another C is famous for. Well, no prize for guessing that to be China! (Of course it is!) And for once, while consumers around the globe stand grateful to the dragon nation for dumping its super cheap goods in their lands (remember the last time you bought a ‘Made in China’ good and rejoiced for having procured something that delivered the same utility at a dirt-cheap price!), Indians for once sing glory to Chinaland and its billion plus population for its ubiquitous Chowmein and various other Chinese delicacies, that seem to have conquered taste buds even in the sub-continent! The popularity of Chinese cuisine, 300 million middle class Indians and the findings of ENAM Securities which claimed that Indian consumers spend 51% of private final consumption expenditure on eating – add all these together and there we have the perfect market condition for a thriving business which caters to your ‘Chinaland’ hunger. And while the whole nation was oblivious to this development, an engineer stood up and took notice. Four years later, the nation notices him! Remembering opportunities that he spotted, reminisces Ashish Kapur, Founder MD, Yo!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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