AGENCY: FCB Ulka BASELINE: NA
DESCRIPTION: Remember Kajol’s sister Chutki in DDLJ? Sitting in a gym, she’s gossiping over the phone with her friend (with a stop-watch in hand). Seeing the scene, Kajol asks her the problem. The girl says that her talk-time is limited and so she’s trying to cram everything in one conversation and quickly. Kajol informs her about Tata Indicom’s unlimited talk-time offer; the girl switches to Tata Indicom and talks freely. Kajol says, “Switch to Tata Indicom and experience the difference.”
4Ps TAKE: Every telecom giant has harped for long on their better connectivity, but Tata Indicom is now talking beyond network. The focus is to promote the Tata Indicom to Tata Indicom unlimited talk-time. And brand ambassador Kajol steps in to play her role, along with her long-forgotten onscreen sister in DDLJ. The duo does manage to convey the message to mobile phone users. But hey, are you ready to say Tata to your limited talk-time connection yet?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
DESCRIPTION: Remember Kajol’s sister Chutki in DDLJ? Sitting in a gym, she’s gossiping over the phone with her friend (with a stop-watch in hand). Seeing the scene, Kajol asks her the problem. The girl says that her talk-time is limited and so she’s trying to cram everything in one conversation and quickly. Kajol informs her about Tata Indicom’s unlimited talk-time offer; the girl switches to Tata Indicom and talks freely. Kajol says, “Switch to Tata Indicom and experience the difference.”
4Ps TAKE: Every telecom giant has harped for long on their better connectivity, but Tata Indicom is now talking beyond network. The focus is to promote the Tata Indicom to Tata Indicom unlimited talk-time. And brand ambassador Kajol steps in to play her role, along with her long-forgotten onscreen sister in DDLJ. The duo does manage to convey the message to mobile phone users. But hey, are you ready to say Tata to your limited talk-time connection yet?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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