“Bush Won”

Although state officials have certified Buchanan as the victor, they’ve promised an audit of the voting machines. But don’t get your hopes up: As in 2000, state election officials aren’t even trying to look impartial. To oversee the audit, the state has chosen as its “independent” expert Professor Alec Yasinsac of Florida State University – a Republican partisan who appeared on the steps of the Florida Supreme Court during the 2000 recount battle wearing a “Bush Won” sign.

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Source:- IIPM Editorial

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative

The fastest learner has been Venezuela’s Hugo Chavez

He promised to change the living standards radically in 800 days. He and his young team of economists – trained in the city of London – sure had learnt their marketing lessons well! To encourage voting, Simeon even made the nation indulge in tambola through mobile phones to win exciting prizes.

After all, all countries cannot be like Australia where voting is compulsory and everyone who doesn’t vote pays a $20 fine. No wonder they have a 95% voter turn-out. Till it isn’t made compulsory, we all need to open our marketing books to pull out some new tricks, to make people come & vote for us!

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Source:- IIPM Editorial

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We took a number of market defining steps towards the last quarter

According to Mr. Pawan Munjal, Managing Director, Hero Honda Motors, “We took a number of market defining steps towards the last quarter, the impact of which could not be fully realised in the last year. Coupled with an even stronger pipeline of initiatives including eight new launches in 2006-07, we look forward to consolidating our leadership in two wheeler industry.”

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Source:- IIPM Editorial

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Wars, after all, decide not who’s right but what’s left

Pardon the cliché, but my visit kept on bringing memories of “A Tale of Two Cities” to my mind. They’ve had the best of times and the worst of times, and the hardships that conceal the lustrous history of these kindred metropolises bewilders and beguiles even the most casual of onlookers.Bound together as they are by the acrimonious thread of tumult, these two Russian cities with not entirely different histories are steeling themselves as they usher in a new era, a chapter soiled not by the blood of innocents but by the bloom of a fresh start. "Wars, after all, decide not who’s right but what’s left . Spasiba, Gennadi!" He smirked knowingly and quipped in his clipped and limited English “Dasvidanya! Do come back again!” I might just take him up on that offer…

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Stock exchanges, online auction sites and job sites on the Internet serve as forums where transactions can take place in the financial

Others analyze information and advise buyers and sellers; these include rating agencies, product-rating companies such as JD Power & Associates and publications that rank universities and professional schools. Private sector institutions can also facilitate transactions, either by aggregating and distributing goods and services or by creating forums where buyers and sellers can conduct their own transactions.

The aggregators – venture capitalists, private-equity firms and banks in the financial market; retailers in the product market; and to some extent, universities in the talent market – help buyers and sellers find each other. Stock exchanges, online auction sites and job sites on the Internet serve as forums where transactions can take place in the financial, product and talent markets respectively. Multinational companies enjoy an edge in the intermediaries business because they bring expertise, credibility and experience to the table. However, emerging-market companies can take them on for three reasons.

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Source:- IIPM Editorial

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Lat(e)in America? Yes, by five centuries...

Five centuries after the European conquests, Latin America is surely but steadily reasserting its independence. In the southern cone especially, from Venezuela to Argentina, the region is rising to overthrow the legacy of external domination of the past centuries and the cruel and destructive social forms that they have helped to establish.

The mechanisms of imperial control, violence and economic warfare, hardly a distant memory in Latin America – are losing their effectiveness, undoubtedly a clear sign of the shift toward independence. Washington is now compelled to tolerate governments that in the past would have drawn down intervention or reprisal from the masses. Throughout the region, a vibrant array of popular movements is providing the basis for a meaningful democracy. The indigenous population, as if in a rediscovery of their pre-Columbian legacy, are much more active and influential, particularly in Bolivia and Ecuador.

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Source:- IIPM Editorial

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The poverty

The poverty estimates have remained the same during the 1970s and 1980s, however it peaked in the 1990s. For the same time period, Gini coefficient (reflecting inequality in a society) surged ahead from 25 to 35, which were the highest in world.

The requirement then is to combine the employment generation with wider economic pursuits for determining income distribution patterns. Poverty alleviation might be an anathema to the western world, but internal configuration of their society shows that they remain iniquitous and unfair.

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Source:- IIPM Editorial

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Ads on radio channels contribute a mere 2% to the total ad pie

As of now, ads on radio channels contribute a mere 2% to the total ad pie. The going has been fairly simple for the handful of existing players. But with the explosion in frequencies lined up, will there be enough ads to keep the balance sheets of each and every player happy? “The radio industry stands at Rs.3 billion and is expected to reach Rs.12 billion by 2010 with a CAGR of 32%,” says Timmy Khandari, Analyst, PwC. Almost all the players are feel that as radio goes more local and its reach increases, it will pick up regional ads on its way. “It will prove to be the only economical platform for local players (mainly in the small cities), giving a boost to local advertising,” offers Kaushik Ghose, Sr. VP, Radio Mirchi.

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Source:- IIPM Editorial

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Boisterous Breguet!

Ain’t it an absolute charmer... This Marine line offers you the ‘Tourbillon’ regulator created by A. L. Breguet himself. A masterpiece by the master himself, this watch costs Rs.6,500,000 but is an accessory to treasure. The black rubber strap with a pink gold buckle gives another attractive edge to this fine time piece. Land or water, have no fear... water resistant, you see. Get it in time...

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Source:- IIPM Editorial

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The Last Word

Comparative advertising is actually a service to the customers. If it’s truthful and not unpleasantly disparaging, it can actually help customers make more informed choices. As David Ogilvy said a long time back, “The customer isn’t a moron; she’s your wife!” So if your product is superior, don’t hesitate to compare it with the leader and surge ahead. Truly, only the strong & confident can indulge in & win the big fight.

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Here is where the difference in technology becomes apparent.

Here is where the difference in technology becomes apparent. Plasma TVs are based on gas securely ensconced between two thin layers of glass. These phosphors, akin to a cathode ray tube light, react to electricity to produce images. These are natural gases so the colours start fading after usually 20,000 to 30,000 hours of viewing. Of course, newer models now promise 55,000 to 60,000 hours of viewing. Though, points out View Sonic’s Ghosh, “In plasmas, ghost images of the previous channel remain for a few seconds, while LCD can respond in little as 16 milliseconds.” Again, improvements are being made to reduce this “burn-in”.

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