The fastest learner has been Venezuela’s Hugo Chavez

He promised to change the living standards radically in 800 days. He and his young team of economists – trained in the city of London – sure had learnt their marketing lessons well! To encourage voting, Simeon even made the nation indulge in tambola through mobile phones to win exciting prizes.

After all, all countries cannot be like Australia where voting is compulsory and everyone who doesn’t vote pays a $20 fine. No wonder they have a 95% voter turn-out. Till it isn’t made compulsory, we all need to open our marketing books to pull out some new tricks, to make people come & vote for us!

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative