Comparative advertising is actually a service to the customers. If it’s truthful and not unpleasantly disparaging, it can actually help customers make more informed choices. As David Ogilvy said a long time back, “The customer isn’t a moron; she’s your wife!” So if your product is superior, don’t hesitate to compare it with the leader and surge ahead. Truly, only the strong & confident can indulge in & win the big fight.
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Source:- IIPM Editorial
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Tuesday, September 26, 2006
The Last Word
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