So, what sparked the entrepreneur in her? “I knew from inside that I’m a start-up person. While studying, I took a class on entrepreneurship, where the goal was to write a business plan 
for a hi-tech start-up within 10 weeks. Though I did not do very well in terms of grades, it was an eye-opener for me,” she recalls. For Valerie, risks in a new venture never really mattered much. According to her, what is important is the whole idea of starting something new where one can put his/her 100 per cent, rather than searching for something steady and secure. “While starting off, I never really looked back thinking about money. So, when I moved to India, I had to take a pay cut, given that I was now earning in rupees and also at that time the slowdown had hit various economies,” she chuckles.
Zipdial, which offers services like Lead Generation, Voting, Ratings and Surveys, Branding Campaigns, Loyalty and Coupons and Authentication and Mobile Payments, was set up keeping in mind market drivers like, massive growth in the mobile market, a growing demand for simplicity, rising incomes and the most important factor - masses do not use or are not that enthusiastic about SMSes, let alone 3G, when compared to dialing.
So, here is how it works. Lets assume that somebody wants to know the latest IPL scores. The person then dials or Zipdials a number, which rings and disconnects automatically and in comes a SMS with the latest scores. For IPL as a client for Zipdial, they need to pay a fee for the services and later simply mention the Zipdial number in their promotions or advertisement. As soon as the consumer calls, its a call-to-action for the brand. Likewise, there are dedicated numbers for various verticals, may it be cricket or business promotions or an event. For the mass consumer, the numbers are toll free and can be accessed by anyone, anywhere, on any handset or network. A patent pending solution, Zipdial has been the only player in the world for over the last 14 months or so since they launched, claims Valerie, but off late a few similar modules have mushroomed. Click here to read more....
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for a hi-tech start-up within 10 weeks. Though I did not do very well in terms of grades, it was an eye-opener for me,” she recalls. For Valerie, risks in a new venture never really mattered much. According to her, what is important is the whole idea of starting something new where one can put his/her 100 per cent, rather than searching for something steady and secure. “While starting off, I never really looked back thinking about money. So, when I moved to India, I had to take a pay cut, given that I was now earning in rupees and also at that time the slowdown had hit various economies,” she chuckles.Zipdial, which offers services like Lead Generation, Voting, Ratings and Surveys, Branding Campaigns, Loyalty and Coupons and Authentication and Mobile Payments, was set up keeping in mind market drivers like, massive growth in the mobile market, a growing demand for simplicity, rising incomes and the most important factor - masses do not use or are not that enthusiastic about SMSes, let alone 3G, when compared to dialing.
So, here is how it works. Lets assume that somebody wants to know the latest IPL scores. The person then dials or Zipdials a number, which rings and disconnects automatically and in comes a SMS with the latest scores. For IPL as a client for Zipdial, they need to pay a fee for the services and later simply mention the Zipdial number in their promotions or advertisement. As soon as the consumer calls, its a call-to-action for the brand. Likewise, there are dedicated numbers for various verticals, may it be cricket or business promotions or an event. For the mass consumer, the numbers are toll free and can be accessed by anyone, anywhere, on any handset or network. A patent pending solution, Zipdial has been the only player in the world for over the last 14 months or so since they launched, claims Valerie, but off late a few similar modules have mushroomed. Click here to read more....
Read More IIPM Related Articles
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
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