Philip Mckinney, VP & CTO, Personal Systems Group, HP Reveals to Neha Saraiya the Reasons for Choosing India as the Launchpad for HP’s Latest Offering – HP Dreamscreen and its Future Roadmap
B&E: As you mentioned that there will be an explosion of products in the future, which is that one particular area where HP is planning to bet big in terms of technological advancement?
PM: I think the tablet space is really interesting. It’s set for some real movement in the next 9 months. You are bound to see a flood of tablets ranging from 6 to 12 inches over this period. In fact, in a study that we did with health care providers, we found them really interested in 7 inch tablets as they fit into the doctors’ lab coats. In the US, you can presently see retailers distributing tablets to their sales staff to place and collect orders on time.
B&E: Any other area that may see similar growth?
PM: 3D is the next most potential area, though it may take some time to catch up. But we are already into it with the ENVY 17 laptops that is 3D enabled, though it’s still under experimentation and there is very little content. At HP lab, we are continuously working on it as we are looking at variety of 3D products in future. However, in this segment, we believe that the demand will come more from businesses rather than retail consumers. For example, think of 3D in movies like Avatar. We are behind all the technology provided for these 3D movies. Taking it a step forward, we are now working with other industries like health care, banking and oil and gas.
B&E: You have recently launched the ‘DreamScreen’ in India. But, why did you choose India as the market to launch it first?
PM: First, we have a substantial team at Bangalore and second, we also have a design centre in Delhi. The centre in Delhi actually helps in bringing the pieces from HP technology and then redesigning the same in India as per the requirements of the Indian market. So, we already had resources here, thus, we decided to take advantage of the same. However, the real challenge that we faced was that the products developed here were a lot different from what we created in the other parts of the world. To overcome the problem, we actually built a chart that showed the Internet penetration for thousand homes along with a circle that represented the whole population. We did a comparative study with the developed markets like US, UK and Japan on one side and developing markets like India, China and Brazil on the other side. What we found out was that while India has the largest circles, rate of penetration is very low. Thus, we realised that although the companies are trying to reach to the mass, the consumers are not getting the benefits. But for me, the most important thing was to use the technology in a manner that it can have a fundamental impact on people’s lives. That’s why we needed to build products that are relevant to the market. And for this, what could have been a better option than India where we already have so much of resources.
PM: I think the tablet space is really interesting. It’s set for some real movement in the next 9 months. You are bound to see a flood of tablets ranging from 6 to 12 inches over this period. In fact, in a study that we did with health care providers, we found them really interested in 7 inch tablets as they fit into the doctors’ lab coats. In the US, you can presently see retailers distributing tablets to their sales staff to place and collect orders on time.
B&E: Any other area that may see similar growth?
PM: 3D is the next most potential area, though it may take some time to catch up. But we are already into it with the ENVY 17 laptops that is 3D enabled, though it’s still under experimentation and there is very little content. At HP lab, we are continuously working on it as we are looking at variety of 3D products in future. However, in this segment, we believe that the demand will come more from businesses rather than retail consumers. For example, think of 3D in movies like Avatar. We are behind all the technology provided for these 3D movies. Taking it a step forward, we are now working with other industries like health care, banking and oil and gas.
B&E: You have recently launched the ‘DreamScreen’ in India. But, why did you choose India as the market to launch it first?
PM: First, we have a substantial team at Bangalore and second, we also have a design centre in Delhi. The centre in Delhi actually helps in bringing the pieces from HP technology and then redesigning the same in India as per the requirements of the Indian market. So, we already had resources here, thus, we decided to take advantage of the same. However, the real challenge that we faced was that the products developed here were a lot different from what we created in the other parts of the world. To overcome the problem, we actually built a chart that showed the Internet penetration for thousand homes along with a circle that represented the whole population. We did a comparative study with the developed markets like US, UK and Japan on one side and developing markets like India, China and Brazil on the other side. What we found out was that while India has the largest circles, rate of penetration is very low. Thus, we realised that although the companies are trying to reach to the mass, the consumers are not getting the benefits. But for me, the most important thing was to use the technology in a manner that it can have a fundamental impact on people’s lives. That’s why we needed to build products that are relevant to the market. And for this, what could have been a better option than India where we already have so much of resources.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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