Think about it. This growth is also spawning Indian players like Laqshya Media, one of the biggest players in this segment, which is the only Indian outdoor media company that has attracted funding over Rs.200 crores from venture capitalists in the last nine months and has even taken over Vertigo Lanka Pvt Ltd, which has the advertising rights for the Colombo International Airport till 2010. On the other hand, Times OoH bagged the advertising rights for Chhatrapati Shivaji International Airport (CSIA) for three years [CSIA is the busiest airport in India with an audience size of about 30 million]. Flash Media, for another one, apart from being the first firm to bring in LCD screens to India, now has more than 600 LCD screens currently all across India (at Shoppers’ Stop, Adlabs, Tata Mega-store et al). The BRIC Report of Goldman Sachs famously prophesied that the ad industry in India will grow to Rs.2140 billion ($47.6 billion) by 2020. One is simply left wondering how that would affect the OoH space! But finally, the learning of the day is, if you want to sell your product, tell mum not make you stay at home!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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