BEST KEPTSECRETS! BANNED!

Screamed headlines across media a while ago forcefully blanking out two male undergarment ads. The august body of I&B believed that the term thunder down under really took on scary dimensions and instructed them to stop the plunder (of innocent and bewildered minds) and immediately surrender! The two TV ads in question – Lux Cosy & Amul Macho – were seen as playing havoc with the joyous ‘family viewing time’ and pre-empting stunned, embarrassed silence and uncomfortable questions. Okay, so what did these ads portray, anyway? The Amul Macho ad shows a newly-wed woman, moseying over to the village ghat and washing her husband’s undies. She begins in a coy, sensuous fashion and soon appears quite charged up while turning on the heat! Her energetic body language astounds her staid companions who look at this overt, exhibitionistic performance with shock and horror. ‘Crafted for fantasies’ says the slogan! In the Lux Cosy ad, a washerwoman calls at an apartment to pick up the laundry. A man wearing a towel answers the door.


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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)