The ironic part is that while the average person may dismiss it as a supplemental notion, branding is serious business. Everything you do or don’t do carries
a promise to your customers. Branding is simply your image and your reputation, built on everything that you did or did not do, committed or did not commit, delivered or failed to deliver.
a promise to your customers. Branding is simply your image and your reputation, built on everything that you did or did not do, committed or did not commit, delivered or failed to deliver. Like I said last year as well, this is why you can never ignore branding, for even if you don’t control it, you will be branded! So, I say, harness this subdued but very strapping power to drive and sustain organizational productivity and profitability, for it presents the one primary element that truly distinguishes the really good players from the very great ones…
For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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