General Electric, despite being a $386 billion hulk, has never managed to leave investors awestruck; at least not during the past eight years, with its share prices arrested around $37 ($37.56 as on May 24, 2007)! Surprising, with its 10.6% 
CAGR in earnings in past decade!
What’s not a surprise, however, is the boot GE has received from environmentalists for being the ‘non-green do-it-all’ titan. None of its divisions can be called ‘innocent’ in this respect, with the highlight being the dumping of 1.3 billion pounds of polychlorinated bi-phenyls into the Hudson River over decades. And after facing the brunt all these years, GE in 2005 decided to respond through their ‘Ecomagination’ initiative! Jeffrey Immelt, CEO, GE, accepts that Ecomagination is more a survival & growth tool as, “It’s primarily a sales pitch. In its essence, it’s a way to sell more products and services. Green is now becoming pervasive. Work on energy efficiency, emissions reductions, conservation, clean water is simply good business.” But is this just another act of greenwashing?
B&E,4ps & IIPM Publication
For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2007
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Home Campus Tour Contact Us Sitemap IIPM Think Tank IIPM National Brochure IIPM in Media India Today & Tomorrow
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
CAGR in earnings in past decade!What’s not a surprise, however, is the boot GE has received from environmentalists for being the ‘non-green do-it-all’ titan. None of its divisions can be called ‘innocent’ in this respect, with the highlight being the dumping of 1.3 billion pounds of polychlorinated bi-phenyls into the Hudson River over decades. And after facing the brunt all these years, GE in 2005 decided to respond through their ‘Ecomagination’ initiative! Jeffrey Immelt, CEO, GE, accepts that Ecomagination is more a survival & growth tool as, “It’s primarily a sales pitch. In its essence, it’s a way to sell more products and services. Green is now becoming pervasive. Work on energy efficiency, emissions reductions, conservation, clean water is simply good business.” But is this just another act of greenwashing?
B&E,4ps & IIPM Publication
For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2007
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Home Campus Tour Contact Us Sitemap IIPM Think Tank IIPM National Brochure IIPM in Media India Today & Tomorrow
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
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