What’s not a surprise, however, is the boot GE has received from environmentalists for being the ‘non-green do-it-all’ titan. None of its divisions can be called ‘innocent’ in this respect, with the highlight being the dumping of 1.3 billion pounds of polychlorinated bi-phenyls into the Hudson River over decades. And after facing the brunt all these years, GE in 2005 decided to respond through their ‘Ecomagination’ initiative! Jeffrey Immelt, CEO, GE, accepts that Ecomagination is more a survival & growth tool as, “It’s primarily a sales pitch. In its essence, it’s a way to sell more products and services. Green is now becoming pervasive. Work on energy efficiency, emissions reductions, conservation, clean water is simply good business.” But is this just another act of greenwashing?
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Source: IIPM Editorial, 2007
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