Showing posts with label Management School. Show all posts
Showing posts with label Management School. Show all posts

Saturday, January 03, 2009

Politics with martyr's blood

It looks like Indian politicians and political parties will never rise from the political mire they love to indulge in. The opprobrious manner in which our political fraternity behaved during the action on the roads and iconic buildings of the 'city of dreams' is a standing example of the unethical – and true – face of Indian politicians.

When the entire nation was mourning on the last day of the gruesome terror attack in Mumbai on November 29, the two major political parties Congress and Bharatiya Janata Party (BJP) were busy sledging. Eying the Delhi and Rajasthan assembly elections, the BJP issued huge newspapers advertisements, accusing Congress of being “soft on terror”. Congress retaliated by saying BJP is trying to “milk a national tragedy”. For Congress, strengthening its hold on the traditional minority and backward community vote banks is crucial. And the BJP is trying to woo the backward communities and even a part of the minority vote bank using the national tragedy as a powerful tool.

The point both lost is simple: the people of India hated this sledging. They were disgusted with the politicians, one and all, and this provoked the mass protests, silent but explosive at the same time. SMSes ran thick and fast: “Tell Raj Thakrey that the 200 NSGs were not Marathi manoos, but south and north Indian bhaiyyas, sent to ensure that he sleeps well,” was perhaps the most poignant one.

And it was Raj who (it seems) first realised the mass disgust and chided the BJP for playing politics with the blood of martyrs. He had a word of praise too for Congress boss Sonia Gandhi in this context. But she herself stooped as low as she could: insiders say she was furious when Prime Minister Manmohan Singh reportedly asked leader of the Opposition LK Advani to visit Mumbai jointly. That would be the perfect gesture in a democracy facing a national crisis. But Gandhi wanted nothing of that… may be Advani would hijack the prime ministerial platform to denounce Congress? In a glaring show of partisanism, she decided that she would accompany Singh.....Continue

Wednesday, June 25, 2008

BRAND : Tata Indicom

AGENCY: FCB Ulka BASELINE: NA
DESCRIPTION: Remember Kajol’s sister Chutki in DDLJ? Sitting in a gym, she’s gossiping over the phone with her friend (with a stop-watch in hand). Seeing the scene, Kajol asks her the problem. The girl says that her talk-time is limited and so she’s trying to cram everything in one conversation and quickly. Kajol informs her about Tata Indicom’s unlimited talk-time offer; the girl switches to Tata Indicom and talks freely. Kajol says, “Switch to Tata Indicom and experience the difference.”

4Ps TAKE: Every telecom giant has harped for long on their better connectivity, but Tata Indicom is now talking beyond network. The focus is to promote the Tata Indicom to Tata Indicom unlimited talk-time. And brand ambassador Kajol steps in to play her role, along with her long-forgotten onscreen sister in DDLJ. The duo does manage to convey the message to mobile phone users. But hey, are you ready to say Tata to your limited talk-time connection yet?

For Complete
IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BRAND : Speed

BASELINE: Take the first road out
DESCRIPTION: Dhoni tries out a cap in a departmental store and Narayan Karthikeyan tells him that he’s looking hot. They come out and Dhoni cribs that it’s too hot. Karthikeyan tells him that it’s not Manali, the duo smirk at each other, drive into a gas station, tank up their car with Speed fuel and drive off to Manali. Once there, Dhoni cribs that now it’s too cold. Karthikeyan says that it’s not Jaipur and they drive off... to Jaipur we presume.
4Ps TAKE: The superstars of the Indian sporting milieu, Dhoni and Karthikeyan (both known for their respective speed) are going great guns for Speed. The clinching benefit to the brand is the high and smooth speed generated by this fuel brand. The storyboard is interesting but reminiscent of Ford Fiesta (remember Jr. B and his gang hitting the road for Goa and onwards to Ooty?) But guess there will always be need for Speed – at least in your car tank! Cheers to Mr. Formula One and the hard hitter!

For Complete
IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BRAND : Lays

AGENCY: JWT
BASELINE : Har Programme ka main food

DESCRIPTION: Saif and his friends climb atop a bus ask the seated girls (munching sandwiches): “What’s the programme?” A girl goes up to Saif and asks him and his friends to leave. Just then Saif skids and a few chips (from the packet in his hand) fly and land on the girl’s sandwich. “Looks like my chips have fallen for your sandwiches,” he says. The girl says that her sandwiches are not interested. But as she takes a bite of the chip topped sandwich, she falls in love with the taste. Saif starts walking away, the smitten girl goes up & asks about his “programme.”

4Ps TAKE: From ‘No one can eat just one’ to ‘Har programme ka main food’, Lays has positioned itself as tasty fun snacks. The power idea is to promote Lay’s Spanish tomato tango in the Indian market. Targeting the youth, the story board is kept light and fun-filled, with Saif charming the audience with his good looks. The USP is the unbeatable taste of Lays. The reward to the prospect? Of course chote nawab, who else?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, November 13, 2007

“India is one of Viacom’s priority markets for expansion internationally”

The woes for Star do not end here. If NDTV started the trend then TV18 has followed suit. The news major with a strong presence in business and general news space (it owns CNBC TV18, Awaaz, CNN-IBN and IBN7) recently tied up with US entertainment giant Viacom (the owner of MTV, VH1 and Nickelodeon brands in India). On the priority list of the Rs.500 crore 50:50 JV, called Viacom- 18 is launching a Hindi GEC Top five media companieschannel in the next one year along with niche channels from MTV family and new brands. Philippe Dauman, President & CEO, Viacom says, “India is one of Viacom’s priority markets for expansion internationally.” According to B&E estimates, 2007 will witness the launch of (if not more) at least 5 television channels across genres. Come 2008 and one should be prepared for a deluge of channels to hit the idiot box. The major players apart from NDTV, TV18 include UTV (Investment of $200 million, 4 channels by August, 4 by March, 2008), BAG Films (2 channels by November, 1 by 2008), BBC Worldwide (two already launched, two more by 2008), Sun TV (three channels) and the real estate group Triveni (more than 20 channels by end 2008)... Phew!
For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
.

Thursday, July 12, 2007

The two economic behemoths China and India

The two economic behemoths China and India are lucrative markets and Standard Chartered is well poised to capitalise on both. The Indian market (with 87 offices) has been of particular strategic importance; in 2006 alone it made a whopping profit of $400 million. Moreover, the bank has taken strong strides in the Wholesale Banking domain. Also, their financial advisory services for expansion outside India have been their forte (Tata Corus deal is a point in case), which can bring in more growth at this point when India Inc. is poised on an outbound acquisition binge. In China, they expect to have around 40 outlets (subject to regulatory approvals).
For now, the bank’s current deposits base in India stands at Rs.284.6 billion whereas investments are to the tune of Rs.118.12 billion. The bank also appointed the telecom tycoon Sunil Bharti Mittal as an independent non-executive director (with effect from August 1, 2007), besides joining the race to pick up 49% stake in UTI Securities. It sure seems that Standard Chartered has turned on the heat in India. The perspirations will come in time.
For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-