IIPM: MANAGEMENT COURSES IN NEW DELHI AND GURGAON

Showing posts with label MANAGEMENT COURSES IN NEW DELHI AND GURGAON. Show all posts

Saturday, October 11, 2008

Relax, Pak has other problems too

Pakistan’s economy is almost on emergency mode; nobody’s worried!

Agriculture is the foundation of Pakistan’s economy. Almost 50% of their population is dependent on the agriculture sector.

While this year (07-08) the agricultural growth was targeted at 4.8%, the country unfortunately achieved merely 1.5%. The agriculture sector growth has fluctuated in the range of 1.5% to 6.5% during the last six years. And Pakistan’s economy is also suffering due to internal political disputes, a fast growing population and mixed level of foreign investment and costly imports of food, fuel and fertiliser. National savings were placed at 13.9% of GDP in 2007-2008, going down from last year’s high of 17.8%. Domestic savings have gone down to 11.7% of GDP from 16.16% of GDP in 2006-2007. Overall, foreign investment during the first ten months of the current fiscal year has declined by 32.2% and is now placed at $3.6 billion as against $5.3 billion compared to the same period last year. Pakistan’s current deficit extended to $11.6 billion during this year (again, first ten months of 07-08), which is over 7.8% of GDP, against $6.6 billion last year....continue

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Wednesday, June 25, 2008

BRAND : Tata Indicom

AGENCY: FCB Ulka BASELINE: NA
DESCRIPTION: Remember Kajol’s sister Chutki in DDLJ? Sitting in a gym, she’s gossiping over the phone with her friend (with a stop-watch in hand). Seeing the scene, Kajol asks her the problem. The girl says that her talk-time is limited and so she’s trying to cram everything in one conversation and quickly. Kajol informs her about Tata Indicom’s unlimited talk-time offer; the girl switches to Tata Indicom and talks freely. Kajol says, “Switch to Tata Indicom and experience the difference.”

4Ps TAKE: Every telecom giant has harped for long on their better connectivity, but Tata Indicom is now talking beyond network. The focus is to promote the Tata Indicom to Tata Indicom unlimited talk-time. And brand ambassador Kajol steps in to play her role, along with her long-forgotten onscreen sister in DDLJ. The duo does manage to convey the message to mobile phone users. But hey, are you ready to say Tata to your limited talk-time connection yet?

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BRAND : Speed

BASELINE: Take the first road out
DESCRIPTION: Dhoni tries out a cap in a departmental store and Narayan Karthikeyan tells him that he’s looking hot. They come out and Dhoni cribs that it’s too hot. Karthikeyan tells him that it’s not Manali, the duo smirk at each other, drive into a gas station, tank up their car with Speed fuel and drive off to Manali. Once there, Dhoni cribs that now it’s too cold. Karthikeyan says that it’s not Jaipur and they drive off... to Jaipur we presume.
4Ps TAKE: The superstars of the Indian sporting milieu, Dhoni and Karthikeyan (both known for their respective speed) are going great guns for Speed. The clinching benefit to the brand is the high and smooth speed generated by this fuel brand. The storyboard is interesting but reminiscent of Ford Fiesta (remember Jr. B and his gang hitting the road for Goa and onwards to Ooty?) But guess there will always be need for Speed – at least in your car tank! Cheers to Mr. Formula One and the hard hitter!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BRAND : Lays

AGENCY: JWT
BASELINE : Har Programme ka main food

DESCRIPTION: Saif and his friends climb atop a bus ask the seated girls (munching sandwiches): “What’s the programme?” A girl goes up to Saif and asks him and his friends to leave. Just then Saif skids and a few chips (from the packet in his hand) fly and land on the girl’s sandwich. “Looks like my chips have fallen for your sandwiches,” he says. The girl says that her sandwiches are not interested. But as she takes a bite of the chip topped sandwich, she falls in love with the taste. Saif starts walking away, the smitten girl goes up & asks about his “programme.”

4Ps TAKE: From ‘No one can eat just one’ to ‘Har programme ka main food’, Lays has positioned itself as tasty fun snacks. The power idea is to promote Lay’s Spanish tomato tango in the Indian market. Targeting the youth, the story board is kept light and fun-filled, with Saif charming the audience with his good looks. The USP is the unbeatable taste of Lays. The reward to the prospect? Of course chote nawab, who else?

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, March 24, 2008

The expats are coming!

According to an annual Global Relocation Trends Survey (published by GMAC Global Relocation Services), India is emerging as one of the sought after locations to work for expatriates. Other countries that are hot-ticket destinations are China and

Russia. In 2006, as much as 69 % of MNCs reported an increase in the number of international postings; and 65% of MNCs are now planning to increase the number of their overseas postings this year. However, all is not hunky dory either. Expats are having to face financial and cultural strains, and all this is taking a toll on the personal family lives of these professionals. There are additional problems like – and these apply to all three countries in consideration – housing and living costs, immigration challenges, payroll and employment-related concerns. Basically, even though these markets are sought after destinations, they are also ‘the most challenging locations for expatriates’.

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian

Monday, March 03, 2008

Cotton on to organic cotton

New technology paves the way for a safer future

As u per model clad in a crisp white cotton ensemble surely looks good just that the ought-to-be beautiful white cotton balls that form the fabric neither look

good in the fields nor make it smell great. Reason: A thick layer of oily chemicals (from pesticides to defoliants) sprayed in the conventional cotton fields is threatening farmers, the consumers and the overall environment. It’s shocking that while most of these chemicals are banned in the US and Europe (as they were used in making explosives in the world wars) are blatantly exported to poorer developing nations leading to millions of farmers developing acute diseases to which thousands perish each year. The world may have found a solution in organic cotton, but the production of this nature friendly fabric is even less than one percent of the total world cotton production. Fortunately, India ranks 2nd in organic cotton production after Turkey. The technique not only retains the fertility of the soil but greatly reduces the use of poisonous chemicals. The rapidly growing cotton industry it seems, is finally waking up to its ills of the past!

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting
Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

Wednesday, February 06, 2008

One, two, buckle...

It was early 1930s and the army of Japan was marauding through China. The vacillating and fragmented government of China appealed to the League of Nations for relief.

Sutanu Guru, Executive Editor, Business & Economy

In answer, Japan captured virtually the entire Chinese territory and ruthlessly subjugated a once proud civilization till its military defeat in 1945. The fantastic thing is, even while under the Imperial boot of Japan, there were Chinese visionaries thinking about the ‘manifest destiny’ of the Middle Kingdom, once the Second World War got over. Led by many of these faceless visionaries, the entire Chinese psyche developed a strategic doctrine: Never again will China allow other powerful nations to humiliate it. Within five years of the War getting over, and just about a year after Mao took over, China annexed Tibet. In the subsequent six decades, it has single- mindedly pursued its national interests to emerge as a strategic rival to the mighty United States. As Mao was taking over China in 1948, India’s first Prime Minister Jawaharlal Nehru referred the Pakistani invasion of Jammu and Kashmir to the United Nations. India is still paying a price for that fantastic act of strategic naiveté. After annexing Tibet, the Chinese ran rings around Indian diplomacy, eventually leading to the 1962 military humiliation that still continues to haunt the Indian psyche.