The poverty

The poverty estimates have remained the same during the 1970s and 1980s, however it peaked in the 1990s. For the same time period, Gini coefficient (reflecting inequality in a society) surged ahead from 25 to 35, which were the highest in world.

The requirement then is to combine the employment generation with wider economic pursuits for determining income distribution patterns. Poverty alleviation might be an anathema to the western world, but internal configuration of their society shows that they remain iniquitous and unfair.

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Ads on radio channels contribute a mere 2% to the total ad pie

As of now, ads on radio channels contribute a mere 2% to the total ad pie. The going has been fairly simple for the handful of existing players. But with the explosion in frequencies lined up, will there be enough ads to keep the balance sheets of each and every player happy? “The radio industry stands at Rs.3 billion and is expected to reach Rs.12 billion by 2010 with a CAGR of 32%,” says Timmy Khandari, Analyst, PwC. Almost all the players are feel that as radio goes more local and its reach increases, it will pick up regional ads on its way. “It will prove to be the only economical platform for local players (mainly in the small cities), giving a boost to local advertising,” offers Kaushik Ghose, Sr. VP, Radio Mirchi.

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Boisterous Breguet!

Ain’t it an absolute charmer... This Marine line offers you the ‘Tourbillon’ regulator created by A. L. Breguet himself. A masterpiece by the master himself, this watch costs Rs.6,500,000 but is an accessory to treasure. The black rubber strap with a pink gold buckle gives another attractive edge to this fine time piece. Land or water, have no fear... water resistant, you see. Get it in time...

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The Last Word

Comparative advertising is actually a service to the customers. If it’s truthful and not unpleasantly disparaging, it can actually help customers make more informed choices. As David Ogilvy said a long time back, “The customer isn’t a moron; she’s your wife!” So if your product is superior, don’t hesitate to compare it with the leader and surge ahead. Truly, only the strong & confident can indulge in & win the big fight.

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Here is where the difference in technology becomes apparent.

Here is where the difference in technology becomes apparent. Plasma TVs are based on gas securely ensconced between two thin layers of glass. These phosphors, akin to a cathode ray tube light, react to electricity to produce images. These are natural gases so the colours start fading after usually 20,000 to 30,000 hours of viewing. Of course, newer models now promise 55,000 to 60,000 hours of viewing. Though, points out View Sonic’s Ghosh, “In plasmas, ghost images of the previous channel remain for a few seconds, while LCD can respond in little as 16 milliseconds.” Again, improvements are being made to reduce this “burn-in”.

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