Siddharth Roy Kapur, CEO, UTV Motion Pictures, talks exclusively to B&E on how the studio model has helped them to retain sustained growth
He heads the most profitable vertical and successful vertical of the UTV group. His association with Ronnie and the group traces back to the time when Ronnie had just started his cable TV venture and had come to Siddharth Roy Kapur’s house to talk about it. Siddharth ended up joining Ronnie then. The man at the helm of affairs for the motion pictures division feels that Ronnie has always tested new waters, which has made his time in UTV very exciting.
B&E: There has been a 14% increase in your revenue this year. How has an IP focus and the ‘Studio Model’ approach helped you in this regard?
SK: Studio model helps in the number of movies you put out and the quality of the movies. You are able to zone in on the quality content in order to keep the level of growth. Intellectual property is the most important thing that you are creating and it has got value beyond the short term. We’ve been able to leverage on that time and again. Our syndication team looks at exploiting each film on every platform in every market across the world and this happens on a continuous basis and not just in the year that the movie has released in the market.
He heads the most profitable vertical and successful vertical of the UTV group. His association with Ronnie and the group traces back to the time when Ronnie had just started his cable TV venture and had come to Siddharth Roy Kapur’s house to talk about it. Siddharth ended up joining Ronnie then. The man at the helm of affairs for the motion pictures division feels that Ronnie has always tested new waters, which has made his time in UTV very exciting.
B&E: There has been a 14% increase in your revenue this year. How has an IP focus and the ‘Studio Model’ approach helped you in this regard?
SK: Studio model helps in the number of movies you put out and the quality of the movies. You are able to zone in on the quality content in order to keep the level of growth. Intellectual property is the most important thing that you are creating and it has got value beyond the short term. We’ve been able to leverage on that time and again. Our syndication team looks at exploiting each film on every platform in every market across the world and this happens on a continuous basis and not just in the year that the movie has released in the market.
B&E: UTV Motion Pictures has signed a series of non exclusive TV rights syndication deals of over `1 billion. How have you leveraged on that?
SK: We keep doing such deals and off late we have been doing exclusive deals a lot more than the non-exclusive ones because the competition in broadcasting space has become fierce these days. That is why the satellite prices have also gone up. Since we have a lot of movies to offer to the broadcasters, they are able to derisk the acquisition because if one movie doesn’t justify the acquisition price, the other one will more than justify it. Secondly, they are able to come to one studio and do a bulk purchase. And with us they are assured of certain quality as well.
SK: We keep doing such deals and off late we have been doing exclusive deals a lot more than the non-exclusive ones because the competition in broadcasting space has become fierce these days. That is why the satellite prices have also gone up. Since we have a lot of movies to offer to the broadcasters, they are able to derisk the acquisition because if one movie doesn’t justify the acquisition price, the other one will more than justify it. Secondly, they are able to come to one studio and do a bulk purchase. And with us they are assured of certain quality as well.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
