IIPM Best B-school
Brand: Axis Bank
Agency: O&M
Bidding farewell to the UTI name, this campaign re-branded a quasi- government bank to a professionally run private bank. It helped the bank add new retail customers by 7-8% month on month and the bottom-line too surged by 30% in Q2’08 & 34% in Q3’08.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Four Phase of IIPM Global Plans
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School
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