The Axis’ Plexus

IIPM Best B-school

Brand: Axis Bank
Agency: O&M

Bidding farewell to the UTI name, this campaign re-branded a quasi- government bank to a professionally run private bank. It helped the bank add new retail customers by 7-8% month on month and the bottom-line too surged by 30% in Q2’08 & 34% in Q3’08.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Of pretty butterflies and grim germs...

IIPM Best B-school

Brand: Lifebuoy
Agency: Lowe

Lifebuoy’s ‘butterfly campaign’ repositioned a brand that was losing its sheen. Used to volume increases by 100,000 tonnes since 1986, in 2002 Lifebuoy sold just 82, 000 tonnes. The campaign depicted a doctor using Lifebuoy to fight germs. The message clicked and growth escalated. The first quarter of the next year, saw sales grow at 31.2%.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School