...might prove fatal to the cause of the social networking giants
So, if leading a virtual life through social networking wasn’t enough, we now hear that players like Google through its “Open Social” project and Yahoo through “Open Strategy” are trying to facilitate the portability of users’ social networking profiles. What this implies is that user profiles would be shared across websites without the risk of exposing sensitive site specific user information.
Facebook, which pioneered this concept in a way by
opening up its application programming interface (API) to developers, also recently announced the Facebook Connect to allow its 70 million users to port their identity and friends list to other websites. Facebook’s announcement comes close on the heels of MySpace’s own data portability initiative whereby users can move data to eBay, Yahoo!, Twitter and Photobucket. Amit Ranjan, one of the founders of the popular Power point sharing platforms, Slideshare, traces the precedent of this in the Single Sign On alias Open ID project. The idea behind it was to create a single username and password which could be used to sign into different social networking sites. A question that comes to mind is who stands to gain the most. If experts are to be believed, the smaller players would stand to gain the most.
Ranjan says, “You can draw an analogy with the mobile telephony sector where users can retain their numbers while moving from one operator to another. This benefits the smaller operators the most since it helps them seamlessly increase their user base.”
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Source : IIPM Editorial, 2008
So, if leading a virtual life through social networking wasn’t enough, we now hear that players like Google through its “Open Social” project and Yahoo through “Open Strategy” are trying to facilitate the portability of users’ social networking profiles. What this implies is that user profiles would be shared across websites without the risk of exposing sensitive site specific user information.
Facebook, which pioneered this concept in a way by
opening up its application programming interface (API) to developers, also recently announced the Facebook Connect to allow its 70 million users to port their identity and friends list to other websites. Facebook’s announcement comes close on the heels of MySpace’s own data portability initiative whereby users can move data to eBay, Yahoo!, Twitter and Photobucket. Amit Ranjan, one of the founders of the popular Power point sharing platforms, Slideshare, traces the precedent of this in the Single Sign On alias Open ID project. The idea behind it was to create a single username and password which could be used to sign into different social networking sites. A question that comes to mind is who stands to gain the most. If experts are to be believed, the smaller players would stand to gain the most.Ranjan says, “You can draw an analogy with the mobile telephony sector where users can retain their numbers while moving from one operator to another. This benefits the smaller operators the most since it helps them seamlessly increase their user base.”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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