Until recently, John P. Kotter was known in business circles as a well-respected author of management books and a longtime professor at Harvard Business School. Now he is known as “the penguin guy.” Last year, Kotter rewrote his 1996 book about organizational change, “Leading Change,” for a new generation of business readers. But this time, he recast it as a fable about a talking penguin named Fred who mobilizes the entire penguin colony
against the threat of its melting iceberg.
With bright colorful illustrations and large text, “Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions” looks at first glance more like a children’s book than something a chief executive might read. But the book is attracting readers and creating a penguin movement in boardrooms around the world, Kotter said. Since its release last September, “Iceberg” has sold some 224,000 copies in hardcover (“Leading Change” has sold more than a million copies in 10 years), and been translated into 10 languages, with 10 more foreign editions in the works. Corporations have created exercises based on the lessons in “Iceberg.”
against the threat of its melting iceberg.With bright colorful illustrations and large text, “Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions” looks at first glance more like a children’s book than something a chief executive might read. But the book is attracting readers and creating a penguin movement in boardrooms around the world, Kotter said. Since its release last September, “Iceberg” has sold some 224,000 copies in hardcover (“Leading Change” has sold more than a million copies in 10 years), and been translated into 10 languages, with 10 more foreign editions in the works. Corporations have created exercises based on the lessons in “Iceberg.”
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Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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