The woes for Star do not end here. If NDTV started the trend then TV18 has followed suit. The news major with a strong presence in business and general news space (it owns CNBC TV18, Awaaz, CNN-IBN and IBN7) recently tied up with US entertainment giant Viacom (the owner of MTV, VH1 and Nickelodeon brands in India). On the priority list of the Rs.500 crore 50:50 JV, called Viacom- 18 is launching a Hindi GEC 
channel in the next one year along with niche channels from MTV family and new brands. Philippe Dauman, President & CEO, Viacom says, “India is one of Viacom’s priority markets for expansion internationally.” According to B&E estimates, 2007 will witness the launch of (if not more) at least 5 television channels across genres. Come 2008 and one should be prepared for a deluge of channels to hit the idiot box. The major players apart from NDTV, TV18 include UTV (Investment of $200 million, 4 channels by August, 4 by March, 2008), BAG Films (2 channels by November, 1 by 2008), BBC Worldwide (two already launched, two more by 2008), Sun TV (three channels) and the real estate group Triveni (more than 20 channels by end 2008)... Phew!
channel in the next one year along with niche channels from MTV family and new brands. Philippe Dauman, President & CEO, Viacom says, “India is one of Viacom’s priority markets for expansion internationally.” According to B&E estimates, 2007 will witness the launch of (if not more) at least 5 television channels across genres. Come 2008 and one should be prepared for a deluge of channels to hit the idiot box. The major players apart from NDTV, TV18 include UTV (Investment of $200 million, 4 channels by August, 4 by March, 2008), BAG Films (2 channels by November, 1 by 2008), BBC Worldwide (two already launched, two more by 2008), Sun TV (three channels) and the real estate group Triveni (more than 20 channels by end 2008)... Phew!.
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