Take 
the gladiator test. Walk into any retail mall on a weekend this month. And walk into the same mall after some months on a similar weekend. You’ll yourself feel the dramatic reduction in customers. How can we be so sure? Well, we did the tracking ourselves over the past few months with the leading research firm Indian Council for Market Research (ICMR), Planman Consulting all over India. The study, which critically analysed the shopping habits of 2000 people across Indian metros, and revealed 
startling results; the main one being that only a relatively meagre 18% favoured going to the malls for actual purchases (while a majority preferred visiting neighbourhood showrooms and outlets). A case to point is the Great India Place in Noida, Uttar Pradesh, touted to be the most rocking experience for shoppers. A few months ago, if you were to walk into the Pantaloon outlet in this mall, you couldn’t have reached the billing counter unless the 50 odd intrepid shoppers before you had had their fill. It seemed as if the entire city was headed to the Great India Place.
For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India
the gladiator test. Walk into any retail mall on a weekend this month. And walk into the same mall after some months on a similar weekend. You’ll yourself feel the dramatic reduction in customers. How can we be so sure? Well, we did the tracking ourselves over the past few months with the leading research firm Indian Council for Market Research (ICMR), Planman Consulting all over India. The study, which critically analysed the shopping habits of 2000 people across Indian metros, and revealed startling results; the main one being that only a relatively meagre 18% favoured going to the malls for actual purchases (while a majority preferred visiting neighbourhood showrooms and outlets). A case to point is the Great India Place in Noida, Uttar Pradesh, touted to be the most rocking experience for shoppers. A few months ago, if you were to walk into the Pantaloon outlet in this mall, you couldn’t have reached the billing counter unless the 50 odd intrepid shoppers before you had had their fill. It seemed as if the entire city was headed to the Great India Place.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India
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