Saturday, June 23, 2007

BenQ goes back to core manufacturing

Subsequent to reporting losses for consecutive 2 years, the first quarter results show a break-even position and the company anticipates profits in coming quarters.

For the coming six to twelve months, the company plans to lay all strategies in reinforcing the LCD product range and bring in new varieties in TVs and digital cameras. And why not? LCDs have registered highest growth in Benq’s portfolio and it is crowned as the number-two brand in Asia and Europe and number-three brand worldwide. However, Benq wants to stick to manufacturing of mobile phones in spite of a lackluster performance of this division.

In future, the company plans to cash in the growing consumer electronics market in Bahrain and other emerging markets by joining hands with local partners who offer expertise and market presence. As BenQ endeavours to make a come back… time, tide and king consumer will decide if jia da is within reach.
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Source : IIPM Editorial, 2006

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