The Last Word

Comparative advertising is actually a service to the customers. If it’s truthful and not unpleasantly disparaging, it can actually help customers make more informed choices. As David Ogilvy said a long time back, “The customer isn’t a moron; she’s your wife!” So if your product is superior, don’t hesitate to compare it with the leader and surge ahead. Truly, only the strong & confident can indulge in & win the big fight.

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Source:- IIPM Editorial

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Here is where the difference in technology becomes apparent.

Here is where the difference in technology becomes apparent. Plasma TVs are based on gas securely ensconced between two thin layers of glass. These phosphors, akin to a cathode ray tube light, react to electricity to produce images. These are natural gases so the colours start fading after usually 20,000 to 30,000 hours of viewing. Of course, newer models now promise 55,000 to 60,000 hours of viewing. Though, points out View Sonic’s Ghosh, “In plasmas, ghost images of the previous channel remain for a few seconds, while LCD can respond in little as 16 milliseconds.” Again, improvements are being made to reduce this “burn-in”.

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Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative