This case study is a peculiar example of organisational psychopharmacology, a science dealing with the stress management of employees. Rajul was efficient in his job and was close to the top management. As a senior he was also answerable to the management. He was being paid well, yet he did not have job satisfaction as he thought the work was 
monotonous and probably he did not find growth opportunities. Functional tension is a must in employees in order to make them work at optimal level of efficacy and effectiveness. However, dysfunctional tension causes an employee burn out in the long run. The following reasons can be identified for Rajul’s dysfunctional tension:-
monotonous and probably he did not find growth opportunities. Functional tension is a must in employees in order to make them work at optimal level of efficacy and effectiveness. However, dysfunctional tension causes an employee burn out in the long run. The following reasons can be identified for Rajul’s dysfunctional tension:-
Personal reasons: A popular concept in management is, “One should pick up a job which one likes or pick up any job and develop liking for it.” Rajul had been, by and large, doing well as marketing manager. But still, he saw no career development opportunity in GT. He carries this tension home and fights with his wife and shouts at his children. Happiness is a decision and not a dependency. Perhaps Rajul has to learn to be happy and like his job.
Organisational reasons: The chairman, Goldy, being a short tempered lady made Rajul tense while asking for last year’s annual financial report. Remaining cool and not offending the employees is essential for effective functioning of an organisation. Also in weekly conference, when Kaushal and Rajul had heated arguments, Gaurav should have intervened to remove their misunderstanding. Should any organisation recruit employees on recommendations of senior managers, without checking their suitability? Top management of GT has indulged in favouritism by allowing Rajul to be closer to them, which seems to have created professional jealousy. Click here to read more..
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that Yahoo! – like its fiercest competitor and market leader, Google – has announced that it will extend the Internet advertising model to the mobile environment. In this case, the combine could derive huge synergies through a combination to provide Yahoo! access on Microsoft Windows Mobile smartphone platform. Microsoft may be able to leverage the strengths of its core Windows and Office businesses, by drawing consumers to its website.
insipid stints at the wicket. Although he has managed a few centuries, they are coupled with several pairs. Meet Sharad Pawar, whose stay at the crease as BCCI (Board of Control for Cricket in India) President has been consistently controversial. The reason, says a cricketing legend of India, is that while “he’s good at listening, he actually never considers the interests of team members. Strangely his interests always coincide with BCCI’s.”
into a colossal organisation, to become the second biggest rail network in the world. But yet, one and half centuries later, the great railway network remains overcrowded, vulnerable to security and poor service provider to the enormity of India’s goods and 1.1 billion population!
SL requires you have a first and a last name. This is simply because if you have both in your real life why should it be different in your alternate one? You can choose the first one but the latter has to be one from a drop-down list of over 500 predefined last names. It is SL’s way of keeping it all standard. But don’t think of it as a problem. You will be surprised to see the amount of choice you have including Agrawal, Chakrabarti and Jehangir. Next you need to register. Now there are two kinds of registrations. You can either have a free basic account which does not allow a certain special features. We will talk about it in a moment. Or you can have a premium account available at $9.95 per month with the special features, which reduces to $6 a month if the fee is paid annually. I used my credit card and paid for a six month membership. Next, you download the client application from www.secondlife.com and install it on your PC. Remember to check if your box fulfills the minimum software requirements. Else, it’s no fun.
five years is a testimony to its growing popularity as a long term savings and investment option among investors. Sustained inflows into MF schemes investing in equities, fixed income or even gold suggest increased investor sophistication and also broad-based investor interest. And why not, as investment through mutual funds are fairly simple and offer the most convenient and effective mode, especially for the small retail investors to channelise their savings in building long term wealth. But consider the following steps while investing your savings in mutual funds:
business tycoon, Richard Branson created waves across the globe. But now he’s trying to regain his virginity (ahem! We mean the Virgin Radio brand in UK). The buyout of Virgin Radio by Indian media powerhouse Bennett, Coleman & Co. Ltd. (BCCL) has taken the Indian media by storm. However, Branson’s intervention to keep BCCL away from using the Virgin brand may be a damp squid for BCCL’s overseas plans. Will Branson’s bravado prove fatal for BCCL? Or is it just a hiccup that will soon pass by?
consumers demand more, pricing will be a mere facilitator and not a deciding factor when choosing one mobile retail outlet over others. This is where brand recall is expected to play a big role as Ratno Rudra, Director Brand Curry Communications avers, “At present the retailing companies should look at ringing in accessibility and affordability and then look at pumping in resources to build their own brand name in order to get repeat sales.” Small surprise that many retailers in this segment are looking beyond mere number crunching (volumes) and adding more value added services for customers in their kitty. Leading the pack is mBazaar, from Kishore Biyani’s Pantaloon stable. “There is no limit to the pricing war so what we offer is the value format for mBazaar that is through deals and combo offers, et al,” explains Rahul Rajamudhiah, Chief-Operations, CorvergeM, adding that going forward, mBazaar would be looking at adding more value adds to customers like offering them insurance, after sales services, et al.” Incidentally, mBazaar stores are located mostly within Big Bazaar outlets. “We wanted to be present in all areas of consumer spending and mobiles comprise a great chunk of spending for households,” explains Mayur Toshniwal, Head-North India Operations for Pantaloon Retail. 
opening up its application programming interface (API) to developers, also recently announced the Facebook Connect to allow its 70 million users to port their identity and friends list to other websites. Facebook’s announcement comes close on the heels of MySpace’s own data portability initiative whereby users can move data to eBay, Yahoo!, Twitter and Photobucket. Amit Ranjan, one of the founders of the popular Power point sharing platforms, Slideshare, traces the precedent of this in the Single Sign On alias Open ID project. The idea behind it was to create a single username and password which could be used to sign into different social networking sites. A question that comes to mind is who stands to gain the most. If experts are to be believed, the smaller players would stand to gain the most.
that any sensitive male sees everywhere, across a nation on the move? Gifted director Aparna Sen (36 Chowringhee Lane, Mr. & Mrs. Iyer, 15, Park Avenue) joins the fray. She believes that the Indian women is represented in a truly pathetic fashion, forever one-dimensional – North Indian, fair, urban – with occasional, unimaginative and degrading forays into tokenism. “How is it that beyond this cardboard, stereotypical cut-out, one hardly ever gets to connect with a real, believable, flesh & blood type! When was the last time one saw a woman from the South, East or North-East as ad models”? While Sen appreciates the crafting, technological highs and slick execution of these endeavours, she feels very strongly about the real Indian woman being hi-jacked by a predictable and soul-less stereotype, completely powered by a consumerist culture and vested interest.
in target audiences. Then came in the concept of high-end mobiles such as the Nokia Nseries and Blackberry, which took the premium market by rage. And now, marketers are trying their hands at designer handsets to entice the moneyed aspirational consumer. Hummer, launched by Fly mobile in India, is a designer mobile handset created on the lines of the American car Hummer from General Motors. According to Sagar Chatterjee, Chief Marketing Officer, Fly Mobile, “Hummer is targeted at the green category and to a large extent youth. The idea is to create hype about the product as the youth would want to pick only things that are the talk of the town.” Chatterjee reveals that Fly will be launching more such phones in the coming year like Tag Heuer, Levis, et al. The idea is to peddle designer mobiles that have a niche feel to make bigger differentiation. Armani Samsung handsets, LG KE850 Prada and Motorola V3i dg (Dolce & Gabanna) are prime examples of players in this segment, who are successfully experimenting with designer phones.
just logged on to the Internet to chat with his brother in Philadelphia. While surfing, he couldn’t help but notice the very in-your-face click-able ad of MakeMyTrip.com that popped up on screen. Sheer curiosity made him click on the link, and before you could say Jack Robinson, he was on his way (along with the rest of his family) to Philadelphia, thanks to the irresistible scheme that the travel portal offered through that one ad. A big deal for Sagar and great word-of-mouth publicity for MakeMyTrip.com! The travel portal is not alone in exploiting the growing popularity of Internet surfing within the country, job sites like Monster.com and matrimonial offerings like Shaadi.com are also in the fray.