The King of Clean Times

Ever wondered how much of a regulation it is for a mother to run with a bottle of Dettol around her beloved child, who has come back home after a game of cricket – his hands scratched and bleeding. Though she is chiding him for his misadventures, at least she can be assured that her child will be well taken care of. That’s the kind of assurance and credibility associated with Dettol; and many other brands from the stable of Reckitt Benckiser (India) that have become an integral part of our daily lives.

At a time when FMCG players like Hindustan Lever Limited (HLL) and Procter & Gamble (P&G) were dominating the consumer-care segment, Reckitt Benckiser (with household names like Harpic, Cherry Blossom, Lysol, Colin, Veet, Clearsil, Strepsils, Vanish, Easy Off Bang, Mortein and many more in its kitty) has managed to create a niche for itself in this already crowded segment. For more than half a decade, Reckitt Benckiser has been ably led by its mild mannered & stoic Managing Director, Chander Mohan Sethi, who has displayed relentless resolve to take challenges head on – akin to the challenges of dirt and lesion that the company’s products fight everyday.

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Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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One, two, buckle...

It was early 1930s and the army of Japan was marauding through China. The vacillating and fragmented government of China appealed to the League of Nations for relief. In answer, Japan captured virtually the entire Chinese territory and ruthlessly subjugated a once proud civilization till its military defeat in 1945. The fantastic thing is, even while under the Imperial boot of Japan, there were Chinese visionaries thinking about the ‘manifest destiny’ of the Middle Kingdom, once the Second World War got over. Led by many of these faceless visionaries, the entire Chinese psyche developed a strategic doctrine: Never again will China allow other powerful nations to humiliate it. Within five years of the War getting over, and just about a year after Mao took over, China annexed Tibet. In the subsequent six decades, it has single- mindedly pursued its national interests to emerge as a strategic rival to the mighty United States. As Mao was taking over China in 1948, India’s first Prime Minister Jawaharlal Nehru referred the Pakistani invasion of Jammu and Kashmir to the United Nations. India is still paying a price for that fantastic act of strategic naiveté. After annexing Tibet, the Chinese ran rings around Indian diplomacy, eventually leading to the 1962 military humiliation that still continues to haunt the Indian psyche.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank The Sunday Indian